Find below my blog feed from the WSIOMS blog

• 12 April 2012: Social Media Marketing Questions worth Asking - WSI Simply Social » Jamie MacLeod
  

  Hopefully when listening on Social Media, you may know what you want to get out of it and have all the data needed, but without clear instructions on how to interpret and analyse the data you will be looking for a shining light to guide you. Social media listening tools, services, and dashboards that help us count brand mentions, generate new followers, and build new “likes” attempt to measure our social media investments are gaining popularity, but what do thes

• 11 April 2012: Part Five: Training and ‘Best practice’ - WSI Simply Social » Jamie MacLeod
  

  Social media”best practices” change constantly. And to expect that the entire organisation will be equipped with the knowledge to appropriately participate would be, in most cases, incorrect.  Companies must assess the”must dos” to share with employees such as compliance and ethical considerations, and they also, increasingly, need to keep employees inspired by refreshing them with new ideas and best practices in the social space. Train for social media eti

• 5 April 2012: The new visual world of Social Media - WSI Simply Social » Jamie MacLeod
  

  A trend that is appearing certainly seems to point towards social media that uses a far more visual approach such as the image-driven social network, Pinterest. Another is Facebook’s Timeline and of course Twitter is gathering a lot more pictures being attached to its tweets. Brands without a strong visual identity, a clear visual vocabulary, and can be easily used for visual storytelling. Basics revisited Everyone needs a solid logo and corporate identity t

• 4 April 2012: Part Four: Organising Social Support Teams - WSI Simply Social » Jamie MacLeod
  

  One of the biggest challenges for many companies is properly organizing teams to engage in social media beyond one department. Moving beyond one team who coordinates all social activity can get messy, fast. There is no one, single way to properly organize company activity in social. Rather, this should be personalised by taking into account the people, business goals and levels of activity and responsibility of different business units. Start by thinking through pre

• 28 March 2012: Part Three: Identifying and Embracing Advocates & Influencers in your social network - WSI Simply Social » Jamie MacLeod
  

  Big companies are increasingly building big networks. Each person is important, treating them with respect and delivering positive experiences should be a fundamental part of your initiatives. But undoubtedly, there will be a smaller group of people who are advocating on your behalf and have the potential to reach more people in sharing your messages. Brand advocacy is not a new concept. But social media advocacy is a new and growing area of opportunity for brands.

• 21 March 2012: Part Two: Accessing and analysing relationship history of your customers - WSI Simply Social » Jamie MacLeod
  

  Larger networks and wider company participation in social media helps you reach more people and create a bigger social platform and will generate more business opportunities. It also means it’s more important to have context around the relationship with social customers. How will different team members know what has been said to a certain person on Twitter over the course of long periods of time? Should the Marketing team know that a certain member of your networ

• 14 March 2012: Part One: Understanding your social customer and how they behave with your brand - WSI Simply Social » Jamie MacLeod
  

  The behaviour of those you want to be in your network, provides the key to how you can better connect with them.  For most companies, sharing content becomes all about them and won’t help you create meaningful connections that lead to engagement and relationship building. Keeping a pulse on the social conversations and actions of your audience can help inform whether or not your company is actually important to them, as well as help drive your social initiatives.

• 8 February 2012: 1 to 1 Marketing through Social Media - WSI Simply Social » Jamie MacLeod
  

  If you think “likes” equal loyalty. Then best you think again. Social media can indeed help to build customer loyalty, but it takes much more than a few promotions that push “liking” a brand. It requires a personal, holistic approach that emphasizes service, responsiveness, and ongoing interaction. While many marketers recognise the importance of social media on brand recognition and leveraging social channels to deliver marketing campaigns,

• 11 January 2012: [2012 online trends] The year of exciting consolidation - WSI Simply Social » Jamie MacLeod
  

  I have been swamped by the amount of articles and blogs being produced in the first week of 2012 with regards to what the ‘State of The Nation’ will be with regards to Online Marketing and in particular Social Media.  I was particularly interested in this recent post on BizCommunity written by Chris Moerdyk which sums up what my general thought have been as to answering the ‘where to now’ question….. By: Chris Moerdyk: @chrismoerdyk 9 Jan 2012 16:02 It wo

• 19 December 2011: Top 5 Marketing Strategy Trends for 2012 to help unlock the gold in your business - WSI Simply Social » Jamie MacLeod
  

  As 2011 winds down and you find yourself thinking about everything that is good about the holidays, it’s also time to consider the 2012 marketing trends on the horizon as put out by’ Marketing Profs’—and how to take advantage of them in your marketing plan. For my money one 2011 trend will continue to be huge in 2012, and all marketers need to embrace it and harness its power. That trend is Customer Data. Here are some of my favorite picks for the Top 5